I remember the first time I read about the Sapir–Whorf hypothesis — it really changed how I saw language as a tool. Language no longer felt like just a means of communicating with other people, but now I saw it as having an additional role in the internal representation of ideas. I like to think of language as an improvement on compression of thoughts beyond what is possible solely with speech and images. This is probably why I am such a fan of text-based systems.
The following two links talk about recent studies on how the naming of colors changes how we see the world and how much this naming process is linked to brain structure.